Deep Blue Restaurants Ltd

Deep Blue Restaurants Ltd is an acquisitive fast food and restaurant operator. Formed in 2003 it saw a step change in profile when acquiring twelve new outlets in 2005, and a further 15 in 2007.

Deep Blue initially commissioned Storm Marketing Communications to complete an eight-month, £600k re-branding and marketing programme for the group.  And Storm was brought back in 2008/09 to repeat the exercise for the newly acquired shops.  Altogether Storm successfully completed 19 discreet refurbishment and re-branding projects and actually project managed the build and launch of one new shop entirely from scratch.

Demonstrating the breadth of Storm’s offering, we introduced a marketing plan for the company that sets the parameters for a wide range of collateral for brand development as the company has an eye on the future and a possible IPO.