PolarIce

In November 2010, four like-minded, adventurous, polar enthusiasts, collectively known as PolarIce, depart from the UK with their sights set on breaking the Guinness World Record for the longest unsupported crossing of Antarctica, the planet’s most inhospitable continent.  If they succeed, PolarIce will also become the first team in history to travel to both the South Pole and the Pole of Inaccessibility without mechanical assistance.  Symbolically, this is also the centenary of the great race to the South Pole, won by Roald Amundsen, but for which Captain James Scott has probably become most famous.  

PolarIce has set themselves the challenge of completing the world’s longest Antarctic crossing unsupported.  The team will be travelling from the Russian base camp at Novolazarevskaya up the glaciers onto the ice cap (about 1,500m climb), then breaking out the kit, and kite skiing from across the ice cap to the Pole of Inaccessibility (centre of the Antarctic continent), then on to the South Pole, before finally turning towards Patriot Hills, and heading out over West Antarctica to the Bellinghausen Sea, about 3,100 miles from the start point.

The winds should be with the team for most of the way and it will be daylight 24 hours a day so hopefully the conditions will help PolarIce achieve its aim. 

Storm Marketing Communications has been helping the team achieve publicity around the project with the view to helping PolarIce achieve the funding needed to take on this immense challenge.